Product Marketing Manager, Ads Marketing (English, Russian)

Minimum qualifications:

• Bachelor's degree or equivalent practical experience in Marketing.
• Ability to speak and write in English and Russian fluently and idiomatically.

Preferred qualifications:

• Experience delivering marketing goals, working on multiple projects simultaneously in an ever-changing environment.
• Experience presenting to management and external audiences to influence outcomes.
• Experience analyzing data, and using statistical knowledge with quantitative modeling experience.
• Knowledge of online advertising ecosystem both in Russia and in the EMEA region.
• Excellent organizational and cross-functional management skills, and attention to detail.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As a Product Marketing Manager, you will be responsible for developing impactful marketing campaigns to educate, acquire and retain our users and our customers. These marketing campaigns will involve implementing best practice marketing strategies and engaging our audiences with relevant and clear communications.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Develop and lead product marketing strategy across the entire process, from awareness to comprehension, trial, usage, and retention.
• Build and execute marketing programs in collaboration with global and regional teams.
• Perform market research and quantitative analyses to discover customer insights. Conduct business analysis and other analytical activities to support Marketing strategy.
• Support executive communication within Marketing and to other cross-functional teams.
• Work with a group of stakeholders across local, regional, and global teams.