Vice President, Head of Marketing – Russia

Position Summary

The Head of Marketing, Russia will lead marketing strategy, planning and implementation for the Russia Market, working closely with internal and external stakeholders to ensure that marketing priorities support and align to business goals.

This marketing executive will report into the SVP of Marketing for CEMEA, with matrixed accountability to the General Manager of Russia. He/she will have responsibility for overseeing local Visa marketing teams (10+ FTEs) and agency partnership order to maximize Visa’s performance in the key areas of revenue generation, transactions, payment volume and market share growth, PCE penetration and merchant acceptance - across both the physical and card-not-present (digital) environments.

Lead the development of key marketing initiatives including those that drive Visa payment Volumes in Russia, support product platforms, cross-border transactions\payment volumes, promotional/sponsorship initiatives, Direct and manage country level marketing investments, ensuring full assessment and prioritization of country marketing strategies and plans against business and marketing objectives, and most directly help drive profit and revenue. Lead and drive the value that the Visa Marketing team delivers for its clients (both issuers and merchants) to drive value for both Visa and our partners, with a key focus on delivering Value Added Services through Value-in Kind marketing.

Maximize marketing output by delivering excellent creative content and cost synergies that address market opportunities and needs, and ensuring business case assessments and measurement of results against established KPIs, including MROI

Establish and develop strong, collaborative working relationships across the spectrum of stakeholders, including Clients, Visa Region and Country Level Management, Sales, Product, Acceptance, and Hub and Global Marketing teams

Qualifications

• Tertiary education (MBA preferable)
• 15+ years senior marketing (and preferably) general management experience in blue-chip fast moving consumer goods, banking /financial services, or high tech industries
• Global and/or regional senior marketing responsibility across range of channels and businesses
• Strong track record in the management of external agencies and the development of effective, through the line campaign materials

Competencies

• Strong business acumen and P&L management experience
• Exceptional leadership skills, with ability to inspire and motivate team
• Disciplined strategic thinker with superb analytical skills and ability to understand and use quantitative models
• Demonstrated depth of experience across all marketing channels, including social/digital
• Good creative instincts, and proven ability to translate insights into ideas,
• Ability to manage well by influence across matrixed organization to build strong relationships and drive to timely solutions
• Exceptional verbal and written communications skills, adept at executive management briefings and large scale presentations
• Multi-culturally sensitive and comfortable working across different cultures
• Negotiation skills
• Great skills and sensitivity in relationship management to get the best out of partnership activities
• Agility and flexibility to work in a fast-changing environment