We are looking for the strategic person who will join our team as the leader and founder for the new B2C division of the business.
Key responsibilities:
- Develop from scratch, manage and drive digital marketing strategy of the company
- Lead and manage marketing strategy deployment, manage execution of high impact programs to drive customer acquisition and service usage
- Forecast, track, and report campaign effectiveness metrics as well as overall ROI to internal stakeholders
- Set and manage marketing budgets
- Collaborate with digital agencies on project-by-project basis if needed and manage relationships with them
- Provide feedback from our consumers to the development team to improve service quality and functions
- Recruit, train and mentor a high performing internal team of 3-5 people over the course of a year
- Support Board of Directors meetings and requests, develop specific action plans, practices and processes to implement its decisions
- Assist with the budgeting and planning procedures at the division level, measure and analyse the division's performance results
Requirements
- BS or MSc Degree in Marketing&Advertising, Economics, or Business Administration
- Expert-level proficiency with a wide range of top digital advertising platforms / networks (MyTarget, Facebook, AdWords, etc.)
- Self-starter attitude and strong leadership skills are a must for this role
- Work experience at large international advertising agencies is a plus
- Strong technical background is a plus