Associate Product Marketing Manager (APMM), Ads Marketing

Associate Product Marketing Manager (APMM), Ads Marketing (English, Russian)


Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • Ability to speak and write in Russian and English fluently and idiomatically.

Preferred qualifications:

  • Experience in Marketing (e.g., product management, implementing and managing marketing strategy for a B2B audience) or consultancy.
  • Solid understanding of online advertising, digital media and traditional media ecosystem
  • Ability to work independently and collaborate with cross-functional teams.
  • Excellent problem-solving, critical thinking, analytical skills and project management.
  • Excellent written/ verbal communication and interpersonal skills, including both professional and casual style of communication.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (AdWords, AdSense, DoubleClick, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

We succeed when our partners and customers succeed. The Russia Partners team helps drive business and satisfaction from Google Ads by engaging, activating and incentivizing our partners and customers. The Associate Product Marketing Manager will partner with regional Ads Marketing, Sales and Product teams to inspire, educate and grow our partners and their customers. You'll work on how to bring the magic of Google products to agencies, individuals and small businesses around the world, and work with people across Google to make it happen. You have a true passion for partner and customer success and the ability to build impactful programs, work cross-functionally, and scale key initiatives across the globe and our customer base.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.


  • Develop and lead product marketing strategy across the entire funnel from awareness to comprehension, trial, usage and retention.
  • Build and execute marketing programs in collaboration with global and regional teams. Perform market research and quantitative analyses to discover customer insights.
  • Conduct business analysis and other analytical activities to support Marketing strategy.
  • Support executive communication within Marketing and to other cross-functional teams.
  • Work with a large group of stakeholders effectively across local, regional and global teams.