Marketing Director

Main responsibilities:

• Strategic Marketing
• Setting marketing goals, development and implementation of marketing plan:
  • Brands’ strategy development
  • Media planning
  • Market Research Management
  • online marketing
• Budgeting, Brands’ P&L management
• Brand Portfolio optimization
• Establishing market and consumer research processes
• NPD: Implementation of project management and NPD process
• Creation of knowledge base
• Marketing department formation, team recruiting, definition o business processes
• Customer Projects and sales support: customer presentations; product launches; joint actions; new customer acquisition
• Product Management: consumer study, business plans
• Team Leading: team 15+ people

Duties and tasks:

• Analyze market data,
• Prepare Marketing Plans and budgets
• Create the strategic priorities for sales in terms of segments, customers, products – with the view on company image, positioning, profitability and potential sales
• Manage all marketing brand activities, NPD execution and registration, budget planning, execution and control, daily brand activities support
• Participate in forecasting process
• Monitor and study trade developments; organize retail monitoring process and system
• Customer contact: market developments, sales, new trends, etc.

Requirements:

• Minimum of 5 years experience in a Marketing management capacity in brand-name company
• Experience in strategic planning
• Knowledge of customer service principles and practices

Compensation: high salary level (discussed with candidate) + bonus