Vice President, Marketing, HGEM

Overview

• Responsible for multiple marketing disciplines
• Positions matched to this job family are typically found at the division level

Responsibilities

• Sets local Marketing strategies, including advertising, promotions, sponsorships, market research, etc., to align with business priorities and deliver against company objectives
• Initiates and leads projects on behalf of several countries, including own country, balancing needs of stakeholders, managing multiple work streams, and overseeing the planning and budgeting process
• Makes decisions and adjustments based on results of program performance measurement and evaluation
• Provides direction to MasterCard marketing staff or agency staff on the design/development of promotional marketing materials, including print, electronic, direct mail and call center promotions
• Accountable for local Marketing budget and ensuring that all campaigns, programs, and activities are within allocated budget
• Supervises several groups/teams, ensures compliance to goal setting and performance appraisal processes, coaches and develops employees as an organizational resource

Experiences

• Proven track record of establishing integrated marketing plans across multiple countries/markets that leverage synergies between marketing channels and deliver results
• Proven ability in building and strengthening collaborative relationships with global Marketing counterparts and representing the voice of the local market
• Significant experience and proven success in one or more marketing families, with extensive additional experience in three or more marketing families, including B2B or Consumer Marketing
• Experience in supervising and coaching marketing teams and establishing effective processes/standards